Cookies Policy
This Cookie Policy explains how Picotest (“we”, “us”, “our”) uses cookies and similar
technologies to recognize you when you visit our website at https://www.picotest.com. It explains what these technologies are, why we use them, and your rights to control our use of them.
By continuing to use our site, you agree to the use of cookies in accordance with this
policy. If you do not agree, please adjust your browser settings or contact us via our
contact form.
What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or smartphone)
by websites you visit. They are widely used to make websites work, or work more
efficiently, as well as to provide information to website owners.
How We Use Cookies
We use cookies to help us improve your experience on our website, including to; recognize you when you return to our site. Analyze traffic and user behavior on our website. Provide targeted advertisements via third-party platforms. Ensure website security and performance.
Cookies are categorized into four types, based on their functionality:
1 – Strictly Necessary Cookies
These cookies are essential to the operation of our website and cannot be disabled.
Without them, services such as login, shopping carts, and access to secure areas
cannot function properly.
| Cookie Name | Purpose | Retention Period |
|---|---|---|
| __cf_bm | Used by Cloudflare to manage bot protection | 30 minutes |
| __hs_cookie_cat_preference | Stores the users cookie preferences | 13 months |
2 – Functional Cookies
Functional cookies enable the website to provide enhanced functionality and
personalization. These cookies are necessary for certain features, such as video
content, to function properly.
| Cookie Name | Purpose | Retention Period |
|---|---|---|
| VISITOR_INFO1_LIVE | YouTube cookie used to estimate bandwidth for embedded videos. | 6 months |
| VISITOR_PRIVACY_METADATA | Stores privacy preferences for YouTube embedded videos. | Persistent |
| YSC | Tracks views of embedded YouTube videos. | Session |
3 – Analytics Cookies
We use analytics cookies to understand how visitors interact with our website. This
helps us to improve our content and user experience. These cookies collect
information anonymously.
| Cookie Name | Purpose | Retention Period |
|---|---|---|
| __hssc | Hubspot cookie tracking sessions. | 30 minutes |
| __hssrc | Determines whether the user has restarted the browser. | Session |
| __hstc | Main HubSpot tracking cookie to track visitors. | 13 months |
| _ga | Google Analytics cookie to distinguish users | 14 months |
| __gaXXXXXX | Variation of GA code for tracking | 14 months |
| Hubspotutk | Hubspot user identity tracker | 13 months |
4 – Marketing Cookies
Marketing cookies track your online activity to help advertisers deliver more relevant
advertisements or to limit the number of times you see an ad.
| Cookie Name | Purpose | Retention Period |
|---|---|---|
| fbp | Used by Facebook to deliver targeted ads on and off Facebook. | 3 months |
| gcl_au | Google AdSense cookie to measure ad performance across sites. | 3 months |
Retention Periods
3 months
We retain cookies for as long as necessary to fulfill the purposes outlined above. The
longest a cookie will remain on your device is 399 days, and we retain analytics data
for 14 months.
Third-Party Services
We utilize third-party platforms such as: – LinkedIn and Google Ads for advertising and remarketing purposes. – HubSpot and WordPress to enhance your experience on our website.
For further details, please review the privacy policies of these platforms:
LinkedIn, Google Ads, HubSpot, and
WordPress.
Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies, but please note that doing so may affect the functionality of
our website.
Your Privacy Rights
If you have any concerns about this cookie policy or would like to make a data
deletion request, please contact us via (https://www.picotest.com/contact
us/).
This policy will be periodically reviewed, and any updates will be posted on this
page.